Charities have a much harder time when it comes to advertising because of the fact that they don’t have much of a budget to work with. However, there are tactics that charities can make use of to stay competitive with their advertising.
For instance, many charities make the mistake of neglecting pay-per-click advertising, due to the cost of entry. However, they should be aware that there are grants available for charities to help with their advertising, such as Google’s Ad Grant program. Large corporations often seek to help charities perform their activities, so look around to try and find a good deal.
One powerful tactic that charities can make use of is video content, which tends to work very well for charities. Video has the greatest appeal to people’s emotions, which can help to influence consumers to take action and help a cause. Once people see the real consequences of a particular cause in a video, they are much more likely to want to help by donating some funds. And the great thing about videos is that they work very well with social media, and can be easily viewed and shared across multiple platforms.
Another tactic that can even be used in tandem with video content is the use of influencers. By having a well known person behind your charity, it helps to build confidence with the market and exposes your brand to many people. Influencers harness the power of their own large networks of followers to promote a charity, which also helps to improve their reputation.
Help 4 Kids
Welcome to Help 4 Kids! We are an Australian charity aimed at providing much needed medical equipment to kids in need! Help 4 Kids is one of the leading charities in Brisbane, and we help the thousands of kids who desperately need medical aid and equipment. As with all charity organisations Australia has to offer, we rely on donations to fund our activities, and greatly appreciate the support we receive, and put the donations towards good use. Get in touch and support one of the leading Australian based charities today!